What happens when some of the best brains in the industry come together and venture to solve business problems by providing competitive advantage to the clients using the power of analytics?

Well, you know it – Companies like activecubes are born!

The story of  activecubes is rather interesting.

activecubes started their operations in Jan 2007. Rajesh Varier, CEO activecubes and Kiran Venkatrapragada started their first office at Bangalore STPI with 2 laptops and a truck load of enthusiasm. Over the next few months, the founding team (7 of them, a co-incidence that Infosys had the same number of founders?!) fell in place and from then on there has not been no looking back. The core team has professionals with 15-25 years of experience from organizations such as Infosys, TCS, adidas, Matrix Labs and Sensis – with rich experience across most industry verticals.

The Economist talks about how the Middle Class India is celebrating entrepreneurial success. It writes

When Nandan Nilekani, the Joint Chairman of Infosys, asked Mr Varier why he would make it alone, he replied “Because of you”

When you have encouragement from the likes of Nandan Nilekani and Narayana Murthy, you know where you can reach, right?

Anand GCP, Head-Sales and Marketing, speaks about the projects in activecubes with elan

We are in the midst of exciting projects in Australia, India & US. We’ve developed a Customer Retention Strategy for a Lifestyle Beauty Clinic, we’re working on a project for a top Rugby Team to increase their Win Ratio…with a leading Pharma R&D Company on their Supply Chain Vendor Optimization…with a Global Beverage company to help improve Market Share for a specific product. Other engagements are around building a robust business intelligence solution

Within a year of operation the company seems to be spearheading its way to success – A headstart many of us only dream of.

So what does activecubes actually do?

activecubes help clients take better business decisions by validating hypothesis & gut feel  based on statistical data analysis. This data could be internal transactional data or from external sources (like syndicated data, competitor data, etc).

activecubes works across function lines and verticals, since solutions to most business problems span the company. Since a holistic solution also cuts across business and IT functions, a typical team has domain consultants, statisticians, econometricians, technology architects & IT programmers.

The USP of activecubes

Very few firms have a complete set of service offering in analytics ranging from ‘consulting to statistical analysis to technology’. The intellectual arbitrage of great minds across the globe, coupled with working from cost arbitrage locations helps offer optimal solutions to its clients.

activecubes surely exemplifies the desire to build a firm that is for the long haul and the team is definitely on track to achieve this.

Can activecubes become India’s hottest start up of 2008?

We’ve known that activecubes has been shortlisted to be in the Top 30 of Tata Nen Hottest Start Up and they are pitching to be amongst the Top 5.

We at India Special are certainly voting for activecubes for its Vision, Management, Positioning and the USP to be India’s Hottest Start Up.

Are you ?

If so, what are you waiting for ? The last date for voting is 22nd December 2008. Hurry up !!!

Image Credit: activecubes

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