India may have the fastest growing telecom market. It most certainly has the jazziest mobile phone users. It’s not unusual to see a rickshaw-puller pull out a snappy flip phone or to hear the latest ring tone or caller tune. Love it or hate it - mobile technology is here to stay.

As this market comes of age, India wakes up to another reality. The ever growing devices that need to be disposed. Electronic devices including mobile phones and computers use several metals, some of which are very harmful if not disposed off properly. It would not be an understatement to say that over 50% of our mobile users were completely ignorant about this and an even higher percentage unaware of recycling.

In this much needed era of awareness, Nokia announced their recycling campaign for the Indian region. The program encourages mobile phone users to dispose of their used handsets and accessories (irrespective of the brand) at any of the green recycling bins, which will be put up across Nokia priority dealers and Nokia care centers. What’s more, Nokia will also plant a tree for every handset received!

Its about time we started to think about our future! If the industrialized nations polluted the earth in the last century, let’s not take that credit for the 21st century. After all, small steps make a humble beginning… and there is a lot we have to achieve. Thank you for leading the way Nokia! I hope the others come up with such innovative ideas too. And yes, don’t forget the real rural India – that’s where the awareness is most needed!

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