There seems to be some correlation between Underdogs and British/Scott people with the last name Boyle. First, it was the turn of Danny Boyle to direct a film about an underdog and stun the world with his rags-to-riches story. The film, Slumdog Millionaire, went on to become a huge commercial success and was awarded 8 Oscar awards. Now, it is the turn of another Boyle, Susan to stun the world.

Consider this – At the time of writing this article, Susan Boyle-related videos have generated more than 100 million views in Youtube. As you are reading this, there must be thousands of viewers watching Susan Boyle’s videos. The video that I watched had 40 million views, 162,000 ratings (all 5 stars- can anything beat that?), 613 video responses, close to 200,000 text comments. Moments later when I went back to check these statistics, I was completely surprised. These numbers had gone up significantly. There cannot be a better example of an outrageously successful viral video.

So Who is Susan Boyle? What makes her a sensational figure? You will get the answers to these questions when you watch the video. It is so self-explanatory. I suggest that you watch the video before reading further.

Watch the video here

Susan is a 47 year old poor unemployed woman who took part in the UK reality show – “Britain’s Got Talent”. She had a not so pleasing personality and was quite awkward when she was put in front of camera. When she entered the stage, people looked at her mockingly and wanted her to get off the stage as soon as possible.In short, she was written off even before she performed on the stage. But when she started singing, the audience was stunned by her sweet voice. Within seconds, she became a sensation. The audience wildly cheered for her and gave here a standing ovation. The judges were equally stunned and awarded her the maximum possible points. With that, another rags-to-riches story was born. Another underdog, in this case Susan Boyle, fought against all odds and won.

The common thread between the successes of Danny and Susan Boyles’ underdog stories is that people are so tired of bad news and any feel- good story that is soothing is warmly embraced. There are stories in the internet about how audience felt exhilarated after watching “Slumdog Millionaire”(SDM) and about people watching Susan Boyle’s videos repeatedly and weeping with joy every time they saw it. There are also critics who slam both SDM and Susan Boyle’s videos as over-hyped and opine that both are mediocre at best. And these critics have a valid point.

However, the bottom-line is, in both the cases, the audience were not “thinking” and analysing critically. Instead, they were “feeling” and giving vent to their emotions. Looks like the heart continues to be more powerful than the head. Isn’t it?

PS: Here is an article about the Susan Boyle phenomenon that I found quite interesting

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