With India heading towards its 15th General Elections this year mid, the election fever has been at its peak. All the political parties (parties in the opposition and parties in power) are again playing their cards to woo the voters through traditional channels like commercials through television, campaign rallies etc. But this election we also see another way of promotion through the news media.
For instance when MNS created ruckus in whole of Maharashtra, it was something which was something unconstitutional. Similarly the Mangalore Incidents have been anti-social; with the way the women were treated and molested by the activists. Contrarily these activists belong to a party whose agenda was to “protect Indian Culture”, but they were openly molesting them and beating them
These parties know that they can’t make it big because they lack leaders and money that would be required for this kind of propaganda. So they start early and make sure that by the time elections come in the party becomes known to people. Ironically these kinds of publicity campaigns using anti-social means was started by one of the major political parties by bringing in a flavor of religion into it in the 90s. This party not only succeeded in the dastardly act of holding a whole nation at ransom, but also winning a subsequent election and running this country for sometime.
If these small regional parties are guilty of cheap publicity, so are the Media channels which show these pictures repeatedly. Being a news media channel, they should feel responsible as they can be a vehicle for change in the country, but instead they just go about showing the pictures and video clippings of what transpired repeatedly. By showing these, the parties normally achieve their objective of being able to promote themselves and their propaganda free of cost.
The problem with our country is that no government for past two general elections has got an absolute majority and they end up having a coalition with these small regional parties. Hence they are unable to arrive at a consensus in how to handle these kinds of rouge parties that enjoy some kind of support from these bigger regional who are the part of the national government.
If these are not curbed, then in the future most of the parties, which don’t have any mandate or an agenda, would start doing these anti social and anti national activities and successfully win their elections
Image Credit: Jijy