Perhaps I have been writing a bit more on piracy these days, so be it, I think it is important.
Baidu.com, is the top search engine in China. Google is trying it’s best to get hold on the search market in China. Music One box, is an idea from Google, which could just get it in the right direction.
In China, just as rest of world, illegal downloads of music are rampant. People use Baidu to search for the songs and then just simply download. The recording labels have given up hope of earning any revenues. Enter Google. Google created Onebox to: A) To tackle this problem and make music downloads legal. B) Get revenues to music companies C) Go up in Search market in China.
So what Google does is, whenever any one searches for music, it sends them straight top100.cn. This portal already has agreements with Music companies to distribute their music. All the ad generated revenue from Top100.cn is shared between the portal and the music labels. Google is not taking a cut.
Now let us look at this in context of India. Indian music industry is also facing this problem. Innumerable number of blogs host links to illegal music. Can Google or say Microsoft setting up such a deal with the music companies in India? Which this help the cause?
I think the answer to this is no. Not yet in India. Internet is the smallest channel for piracy in India and there are other rampant ways, which are being dealt with by agencies like IMI etc.
While there is little relevance for this to India at this time, this ad supported music could be a concept for the future and could be readily taken to the rest of the world. Only if the music companies have some open mind and look to the future.
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